Our client is one of Nigeria’s leading pension fund administrators set up to manage and administer retirement savings contributions of employees in Nigeria in accordance with the pension reform act of 2004 with the aim to be the preferred Pension Fund Administrator with the highest contribution base whilst delivering superior returns
Our client is currently looking for Marketing Executives across cities in Nigeria who will develop and execute marketing strategies and campaigns to promote the firm's pension services. You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business. This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.
Role: Marketing Executive (Contract)
Location: Uyo, Calabar, Makurdi, Owerri, Awka, Abuja, Plateau and Enugu.
Salary: N86, 000 Net a Month (With HMO and Pension)
RESPONSIBILITY
● MARKETING STRATEGY AND PLANNING
- Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
- Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
- Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.
● BRANDING AND COMMUNICATIONS
- Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
- Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
- Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning.
● DIGITAL MARKETING
- Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
- Optimize the firm's website for lead generation, user experience, and search engine visibility
- Monitor and analyse website and campaign performance metrics using tools such as Google Analytics, and make data-driven recommendations for improvement
● LEAD GENERATION AND CONVERSION
- Identify target market segments and develop lead-generation strategies to attract potential clients.
- Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
- Track and analyse lead conversion rates, and propose strategies for improving conversion rates and sales funnels.
● RELATIONSHIP MANAGEMENT
- Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
- Foster relationships with external partners, industry associations, and key influencers.
REQUIREMENTS
● Must be a graduate with B.Sc. with about 1 - 2 year’s experience in a Financial Institution
● Must be resident in the city you are applying to.
COMPETENCIES REQUIRED
● Knowledge of the Pension Industry
● marketing Strategy
● Digital Marketing
● Brand Management
● Communication Skills
● Relationship Building
● Market Research and Analysis
● Analytical Skills
METHOD OF APPLICATION:
Qualified and experienced persons can apply by sending an updated copy of their CVs to associatesconsultantsltd@gmail.comwith the subject Marketing Executive – Interested Location
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